Friends, it is with tear-filled eyes that I write you this morning. Both tears of joy and sadness. But altogether, tears of relief. November 15th will be the last day to place an order in the KSL Shop. I see all the irony in my first blog post being a goodbye letter, believe me, I do. But, it’s also reflection of where I’ve been and a thank you note to you. So, here goes…
Kristen Snow Letters has been so fun for me. It has also been challenging. I’ve celebrated and I’ve done whatever the opposite of celebrating may be. This little business has helped me in many unforeseen ways grow in my relationship with the Lord. I’ve had the privilege of working alongside many talented women and men. I’ve been humbled to create work that has inspired others and is currently sitting in strangers’ living rooms. Most of all, I’ve been challenged to do my best while deeply knowing all I do is for God and His opinion is ultimately the only one that matters.
In 2017, something changed. Yes, I had a baby. But, that isn’t all that went on behind my newsletters and Instagram squares (or lack thereof). God called me and my family to a lot in 2016 – then at the beginning of 2017, “I’ve got this because God’s got this” turned into “what if…” and “I can’t possibly…”, but most prominently, “there’s no time.” Time. It’s a funny thing, isn’t it? There seems to be so much of it when we make plans, then life actually happens and it gets eaten up so quickly. For a while, I convinced myself I had enough time to do it all (and to do it all well). I could be a wife, a mom, a business owner, a church planter, an encourager…you name it. But, surprise: I couldn’t. I saw so many others seemingly doing it ALL well and I bought the lie that I was failing. Comparison took a toll on me.
At first when I considered closing the shop, I just couldn’t do it. In my pride, this would mean KSL was a failure and it was all my fault. I stopped marketing, sales went down to almost none, Instagram algorithms began to boggle my mind. If I closed the shop, that would make nothing of all I’d worked for. Right? Fortunately, God wanted to show me something different…something I’d forgotten.
On October 1st, 2015, I went full time with Kristen Snow Letters. On the same day, I wrote myself a note and prayed for what was to come. “Even just one” was my theme. If even just one person was encouraged by my words…if even just one person had a glimpse of Jesus through me or my work…if even just one person saw God glorified somehow in this journey, it would all be worth it. Even if that one person was me.
Friends, I am so grateful to share that God graciously honored that prayer. Not only did total strangers contact me to share how God had used me to speak to them, which is specifically what I prayed for – but He changed me. He encouraged me with this business and reminded me what it looks like to step out in faith…in obedience…with His Kingdom as the goal. Now, in the same way God asked me to surrender to His plans for me by leaving my corporate job and starting a really risky business, He has asked me to trust Him here in the goodbye.
This is not the time for KSL. It’s not because business is failing, because I’m a failure (I’m not!), or because this was a pointless venture that has now run it’s course. It’s because I’ve been given only so much time to use for God’s glory and right now, there are other ways He has called me to spend that time. And that’s OK. This does not mean I’m done with calligraphy or that I’ll never create anything for anyone again. It just means, for now, I am actively choosing to focus on other priorities in my life that the Lord has made super clear. For me, this means swallowing my pride and writing this letter to you, obeying God who has my life in His hands, and trusting that my time is fully up to Him and I want to do with it what He asks and do it well. I just can’t do all the things I wish I could. I don’t want to live flattened out…I want to live (and give) out of the abundance that my God has prepared for me.
Thank you all for joining me on this amazing journey over these past 2.5 years. My dream of Kristen Snow Letters was made real because of YOU. Your encouraging words, your orders, your newsletter-reading, all of it. It has meant so much (especially if you are still here reading this letter aka mini-book!!). I am so grateful for you and pray that you would be encouraged to seek and know Christ more deeply in your life here on earth.
Much, much love,
P.S. You can still see my lettering from time to time on Instagram – but the KSL shop will be closing on November 15th. Go ahead and get those last Christmas orders in while you can!